Patty Janes - Scholarship

Scholarship / Presentations

I have presented at the national, regional and state level. Presentations are listed below with links to presentation materials and/or program guides sharing elements of the presentations. In addition, those presentations that provided evaluation scores are also included.

1. 2007 Presented to Macquarie University’s International College of Management – Sydney, March, 2007, Manly Beach, Australia. Topic: Marketing leisure and tourism. Attendance included approximately 50 students and faculty.

Presented to Circle Michigan’s Educational Seminar (an invited presentation), March, 2007, Manistee, MI. Topic: Approaching tourism marketing from a 21^st century perspective. Attendance included approximately 50 tourism industry professionals from Michigan. PROGRAM GUIDE : EVALUATION

2006 Presented to 2006 Regional Tourism Planning Forum: Naturally, Central West Michigan (an invited presentation), November, 2006, Ludington, MI. Topic: Easy strategies for effective tourism marketing. Attendance included approximately 70 tourism, economic development, chamber and destination marketing professionals. Received highest evaluation scores from all presenters. PROGRAM GUIDE : EVALUATION

Presented to the National Recreation and Parks Association Congress, October, 2006, Seattle, WA. Topic: Evaluating marketing effectiveness. Attendance included approximately 350 recreation professionals. PROGRAM GUIDE : EVALUATION

Presented to the National Recreation and Parks Association Congress, October, 2006, Seattle, WA. Topic: Effective secret shopping: Customer service tools. Attendance included approximately 280 recreation professionals. PROGRAM GUIDE : EVALUATION

Presented to the South Carolina Parks and Recreation Association annual conference (an invited presentation), September, 2006, Myrtle Beach, SC. Topic: Reaching new heights: Integrating marketing in the leisure industry (PART 1 and PART 2). Attendance included approximately 30 recreation professionals. PROGRAM GUIDE

Presented to the NRPA/Reitz Revenue Sources and Marketing Management School (an invited presentation), September, 2006, La Jolla, CA. Topic: Target markets through great marketing. Attendance included approximately 60 recreation professionals attending their first of three years at the school. PROGRAM GUIDE : EVALUATION

Presented to the NRPA/Reitz Revenue Sources and Marketing Management School (an invited presentation), September, 2006, La Jolla, CA. Topic: Marketing studies. Attendance included approximately 50 recreation professionals attending their second of three years at the school. PROGRAM GUIDE : EVALUATION

Presented to the Michigan Hotel, Motel and Resort Association/Governor’s Conference on Tourism convention, March, 2006, Mt. Pleasant, MI. Topic: Integrating Marketing: Making sense out of nonsense. Attendance included approximately 70 hotel, recreation, and tourism industry professionals. EVALUATION

2. 2005 Presented the National Recreation and Park Association Congress, October, 2005, San Antonio, TX. Topic: Reaching target markets through great marketing communication. Attendance included approximately 140 recreation professionals. EVALUATION

3. Presented to the Southern Leisure Trends Institute (an invited presentation), February, 2005, Myrtle Beach, SC. Topic: 4.5 hour program titled Communicating and marketing: The real deal. Attendance included approximately 70 parks and recreation professionals. Scored the highest evaluation rating of presenters/sessions. EVALUATION

4. Presented to the Michigan Recreation and Park Association, Executive Summit (an invited presentation), February, 2005, Traverse City, MI. Topic: 3.15 hour program titled Marketing parks and recreation as an essential service provider in the 21^st century. Attendance included approximately 70 parks and recreation professionals.

5. 2004 Presented to the National Recreation and Park Association Congress, October, 2004, Reno, NV. Topic: 3 hour program titled Integrating marketing: Not just for commercial recreation. Attendance included approximately 120 recreation professionals. EVALUATION

6. Presented to the Michigan Recreation and Park Association, January, 2004, Grand Rapids, MI. Topic: 3 hour program titled Integrating marketing into parks and recreation operations. Attendance included approximately 60 recreation professionals. EVALUATION

7. 2003 Co-presented to the National Recreation and Park Association, October, 2003, St. Louis, MO. Topic: Quality of work life in the leisure industry. Attendance included approximately 70 recreation professionals.

8. Presented to the Michigan Hotel, Motel, and Resort Association, March 2003, Lansing, Michigan. Topic: Training for profitability. Attendance included approximately 20 lodging owner/general managers.

9. Co-presented to the Michigan Recreation and Park Association, February 2003, Dearborn, Michigan. Topic: Developing successful recreation programming partnerships. Attendance included over 30 recreation professionals.

10. Co-presented to the Michigan Recreation and Park Association, February 2003, Dearborn, Michigan. Topic: Putting a quality spin on evaluations. Attendance included over 40 recreation professionals.

11. 2002 Co-presented to the National Recreation and Parks Association Congress, October, 2002, Tampa, Florida. Topic: Expanding public recreation offerings through business partnerships. Attendance included over 200 recreation professionals.

12. Presented to the Michigan Recreation and Park Association, January, 2002, Grand Rapids, Michigan. Topic: Managing guest dissatisfaction - Service recovery. Attendance included approximately 45 recreation professionals.