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Scholarly activities are
an exciting and valued area of my professional activities and
interests. I have developed a consistent research agenda with
focused future plans. In the past five years, I have completed
several journal articles, a text chapter and a textbook titled
Marketing in Leisure and Tourism: Reaching New Heights. In addition to over
twenty-five scholarly and service presentations, I completed my first
significant research grant proposal. The sections above
highlight and provide additional reference and support material for
each scholarship area.
Recent Publications
Recent Presentations |
My textbook released in 2006
"I so enjoyed the integration of the
literature you examined and I was captivated by
the presentation of it"
Dr. Bob Pfister, East Carolina
University
"This book uniquely integrates leisure and
hospitality marketing theory and principles with practical
real-world applications for the benefit of university
students and industry professionals"
A. Scott Rood, Grand Valley State
University
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